New Suzuki Insurance Programme

May 2017

Maiden Insurance Partnership steers Suzuki Russia towards collaboration with Ingosstrakh

Innovative automotive insurance brokers, Maiden Insurance Partnership (MIP) has brokered the creation of a collaboration between the Russian subsidiary of global automotive giant, Suzuki and leading Russian insurance company, Ingosstrakh. The three well-respected organisations have joined forces to introduce a brand-new insurance offering to the Russian market, launched on 1 st December 2016.

The insurance programme offers Suzuki customers the opportunity to purchase GAP, PPI and personal accident insurance, as well as CASCO products which provide cover in the event of fire, theft, collision or natural disasters. To support the programme launch in December and January Suzuki subsidised the CASCO insurance premium by €500 as an introductory incentive for new and existing customers. MIP has also worked on the current tactical campaign to provide attractive fixed CASCO customer tariffs for two Suzuki models.

General Director, Maiden Russia, Vladimir Kozhaev says, “We’re delighted to be working in partnership with two of Russia’s leading organisations. MIP’s strength lies in our ability to tailor insurance programmes for our affinity partners, making sure they align with their target consumer’s needs. And with creation of this programme, Suzuki’s expansive customer base can benefit from fair and flexible automotive cover.”

“Having worked with MIP previously, it was an easy decision to work together to deliver Suzuki Russia’s new programme.” Says Aleksey Vlasov, Director of Retail Sales at Ingosstrakh. ”The team at MIP are experts in motor insurance, with a proven track record in establishing programmes across Europe. Their expertise result in products that complement our market strategy, whilst still placing our customer first. We’re looking forward to continuing our close partnership.”

With a network of fifty-five Suzuki dealers across Russia, Suzuki and Ingosstrakh Insurance are well-positioned to rollout further collaborative programmes in the future.