We’re an independent insurance broker that specialises in developing and managing insurance programmes on behalf of partners such as motor manufacturers and dealer groups.

Auto-related insurances are a seamless product fit alongside the retailing of vehicles, but naturally not all retailers are insurance experts. That’s were we come in. With origins in the automotive industry we’re ideally placed to create class leading insurance programmes on behalf of our partner brands for their customers, staff and retail sites.

Programme Design

We believe that every brand and their customers are unique, therefore we tailor our programme around the specific requirements of our partner and the needs of their customers. If a brand needs us to be prescriptive, that’s fine. If a partner doesn’t have a specific vision for insurance then that’s no problem either, we can work together to create one.  

Our experience is that out of the box solutions seldom maximise the effectiveness of a programme, so we pride ourselves on collaborating effectively with partners to create aligned goals and then simply delivering them.


Across our key territories we can provide a range of products including motor insurance, commercial vehicle insurance, trade cover, fleet and extended warranty. To further enhance the product suite our sister company, Maiden Life and General, enables us to diversify more typical automotive programmes into a completely fresh range of credit, lifestyle and protection insurance products.

What We Deliver

In a nutshell, we manage all aspects of your insurance programme for you. One agreement, a single point of contact. Simple.

We ensure all components are delivered to the highest standard, meaning your programme has the best possible opportunity to impress your customers and dealers, whilst delivering mutual commercial success.



Making sure your programme continues to evolve to remain relevant in the ever-changing automotive and insurance industries.

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Putting your programme in the hands of highly capable members of our development team – providing energy, experience and peace of mind that we operate in a customer and brand centric manner.

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Creating innovative insurance campaigns that enhance core brand marketing to help sell cars, whilst ensuring insurance-specific marketing is attractive, compelling and cost-effective.

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Using our reinsurance parentage we can participate in risk alongside the insurer(s) we select for your programme.

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As an FCA registered broker we are at the forefront of insurance regulation that will protect and futureproof your programme.

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Providing a view of all key metrics, variance to the agreed goals and achievement against stretch performance targets.

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